This episode is about pivoting your business when you’re experiencing a Big Life Shift. We talk with branding expert Jessie May Kezele of The Daring Fempreneur about her journey from the business persona she thought she should have, to growing into a business that feels completely true to her. We also share how, for each of us, burnout led to what we were meant to do, and revealed what we needed to leave behind. And you’ll learn about brand archetypes, what they are, and why the wrong ones can exhaust you—while the right ones lead to a business that feels easeful and fun. 

About Jessie May:

Jessie May is a Brand Strategist who helps purpose-driven entrepreneurs build brands that aren't just seen, but deeply felt. Blending her background in psychology, communications, and Co-Active coaching, she guides entrepreneurs to uncover their brand archetypes so they can step into their next stage of growth with more income, visibility, impact — and so much more ease.

From her home base in Boulder, Colorado, where she lives with her husband Robert and their bulldog Ruby, Jessie May has helped hundreds of coaches, healers, and entrepreneurs align their brands with their values, vision and voice since 2011. As an Explorer and Creator archetype herself, she has a natural gift for helping you build a brand that supports the unique vision you hold for your life and illuminating your gifts so everyone can see them, including you! Find Jessie May at TheDaringFempreneur.com

Links:

Can your brand archetypes change over time? https://www.thedaringfempreneur.com/blog/can-your-brand-archetypes-change-over-time

You are not your brand https://www.thedaringfempreneur.com/blog/you-are-not-your-brand

Brand Archetype Quiz: https://www.thedaringfempreneur.com/brand-personality-quiz

Podcast website Say hello: [email protected] Follow Kara & Lauren on Instagram: @karacocreative @truerwordsbylauren