If the company's isn't known to the direct consumer the stock night be weak, invest in what you know, TREX decking, the next Monster is...Celcius, On Cloud shoes are popping, Aflac is a strong insurance company because it's well known and there are few claims against them, information and conflict of interest, there are only 3 major accounting firms in the entire world, SWIFT manages 20 million international bank to bank transactions daily, market makers will get filthy rich simply with algorithmic transactions, fool's errand to predict financial future, Black Swan events, Microsoft Teams is destroying Zoom, the brutal "Zucking" model.