A resilient brand strategy is damn important if you want to win in 2025. In this episode I'm breaking down the importance of 4 core areas: 

1. Clearly defining the brand purpose 
2. Deepening the knowledge of your target audience 
3. Establishing an authentic brand personality 
4. The crucial role of your market positioning 

And, as mentioned in the show notes, if you want a guide on where to focus – download our Brand Action Plan pdf here.

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