It’s rare for customers to come across a product online and then simply click the buy or add to cart button.

In most cases, people go through a long process or a journey where they search for content, do research, interact with a business, and only later do they make an actual purchase.

If you’re aware of the customer’s journey to buying your product, you’re in a strong position to improve their experience at every step.

In this post, we’ll break down the major steps in your business’s customer acquisition journey. This knowledge will help you figure out ways to optimise each milestone and convert users faster.