Navigating Data - The apollon Podcast

4 Data Shifts That Will Make or Break Your Business in 2026


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Are you ready for a world where AI agents negotiate B2B deals autonomously? Explore the four tectonic shifts redefining digital commerce in 2026—and why your current data strategy might be obsolete.

In this visionary episode of Navigating Data, Sam and Alex look ahead to the year 2026 to unpack the "Agentic Economy." We are moving past simple chatbots to a reality where autonomous AI agents act as buyers and sellers, negotiating deals without human intervention.

The hosts break down the four critical shifts every business must prepare for: the rise of autonomous agents, the non-negotiable demand for regulatory data (like the Digital Product Passport), the architectural move to Semantic Knowledge Graphs, and the evolution of Product Experience Management (PXM) into Hyper-Personalization 2.0. Learn why Product Information Management (PIM) and Digital Asset Management (DAM) within the OMN platform are no longer just operational tools, but the essential "truth engines" required to feed these new AI buyers.

Key Topics Discussed:

  • The Agentic Economy: How software agents will replace human browsing with autonomous purchasing.
  • Regulatory Compliance: Why data is becoming the hard currency of compliance (DPP, Green Claims Directive).
  • Knowledge Graphs vs. Tables: Why rigid databases are failing and semantic understanding is the new standard.
  • Hyper-Personalization 2.0: Moving from static segments to real-time, context-aware interfaces generated by Generative UI.
  • The Human-in-the-Loop: Why the role of data managers is shifting from entry to ethical oversight and strategic orchestration.

Ready to future-proof your data architecture? Read our comprehensive forecast on the 2026 data landscape and how to prepare your PIM strategy today.

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Navigating Data - The apollon PodcastBy apollon GmbH+Co. KG