Join us as Dave Karel, a seasoned B2B marketing executive and current CMO at Crunchtime!, unpacks the challenges and opportunities in today's B2B marketing landscape, from the heightened expectations of buyers to the saturation of traditional marketing tactics. Learn about the importance of choosing the right personas & creating content that resonates, how AI technology promises a new era of personalized marketing that can adapt to the individual needs of each buyer, and the necessity of sales and marketing alignment to deliver truly delightful buyer experiences.

Note: The opinions expressed here are our own and not an official representation of our employer's views on these topics.