This can be an advantage to startups who don’t have the resources and brand awareness of mature businesses if they understand and position themselves to win in the decisive moments of the new customer buying process.

New startups actually have a flexibility advantage over more mature businesses in anticipating and reacting to the four key decisive moments that Bloom outlines and I have observed in the new customer buying process:Survive the now-or-never moment.

That’s your chance to step in and compete at every moment of the customer buying process, usage experience, and follow-on events.

Empowered customers required empowered employees, and your internal business processes have to be aligned with the same principles and the same smartphone and Internet technologies.

It’s up to you to understand and capitalize on the decisive moments of empowered customers, or you will become a “has-been” before you even start. | To read full story, visit https://startuparound.com/read/1581714008.5930064/4-Decisive-Customer-Buying-Moments-That-Your-Startup-Can-Win?ref=audio_experience