Some of the most fantastic advice out there is to do it imperfectly. That means starting and fine-tuning along the way.

I started this podcast imperfectly. That doesn't mean we threw it together. Planning began this past summer, and we had eight recorded episodes before launch. We didn't know all the details and steps involved, so we outlined as best we could and figured the rest out by taking action.

I say this because what you will hear in today's episodes will feel like a lot.

Take a deep breath. Pick one of the areas I mention to start with that feels comfortable, then take messy action.

Don't rush it but do it before you know all the steps. Find a groove. Improve upon that. Then add in more.

What you’ll learn in today’s episode:

• Why your local business has an advantage over big business
• Push v. pull marketing, which to choose
• Leveraging content for your success
• How to attract your ideal people
• Content planning for ease
• How to really use social media
• Facebook ads foundational strategies

 

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“I love the Short of It with Amanda Long.” If that sounds like you, please hit the subscribe button in your favorite podcast player, and if you feel like “Amanda, everyone needs to hear this” please rate my podcast click here open in Apple Podcasts, and click the stars to give us a 5-star rating and share something you loved about the episode! 

Links mentioned in this episode:

• Sign up here to get our ideal customer worksheet, content calendar template and more!