In this week’s episode of Sanity Check we are joined by Mor Assouline, VP of Sales at Okendo. Despite quitting his first sales role only thirty minutes into the job, scaring himself off sales for almost three years, Mor managed to turn it all around. Today Mor is a 2X VP of Sales for SMB SaaS startups and a successful GTM sales operator. In this chat, Mor gives us a sanity check on the importance of discovery, not only for improving sales outcomes but also getting what you want out of all areas of life. Mor shares his sales strategies from lead to close including reducing churn, increasing closure rates, scheduling demos, storytelling, building your sales processes to support revenue at different stages of development and more (no pun intended)!

ASK SMARTER NOT HARDER QUESTIONS: Sign up to our Expert Question Library, on https://sanitycheck.com to get access to MOR ASSOULINE’S TOP 10 QUESTIONS ON DISCOVERY.

For more from Mor, follow him on Linkedin @Mor Assouline, Twitter @mistamor and check out his podcast SaaS Talks.

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And Done!