Dustin Rideout was the Head of Brand & Fan Experience for the Toronto Maple Leafs, Toronto Raptors and Toronto FC at Maple Leaf Sport & Entertainment. He was also a partner and head of strategy at Sid Lee in Toronto, Canada.

We talk about him making the move into pro sports from advertising, what he was looking for when hiring and where he sees the biggest opportunities for change in the industry. It was a great conversation filled with actionable tips for potential newcomers from someone who has rebuilt a marketing team in a sports front office. 

The two books the Dustin mentioned were "The Art Of The Start" by Guy Kawasaki and "First 90 Days" by Michael Watkins.  

Dustin's LinkedIn profile is here: https://www.linkedin.com/in/dustinrideout/

Full show notes and transcripts can be found here: https://www.mtcpod.com

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