This week's episode is joining us Jaakko Tammela, group Director of Fjord Brazil, Accenture's global design and innovation team, he's been awarded one of the 30 MORE ADMIRED UX PROFESSIONALS in his country and counts with over 20 years of experience in human centered design. With a background in industrial design and an MBA in Creative Leadership, he's been working alongside Fortune 500 companies reshaping cultures, products, and services to improve the lives of more than 200 million people.