As the Pattern team prepares to launch Equal Parts, we hear about how they built the brand and what makes it unique in the market.

Pattern’s first brand, Equal Parts, offers cookware with a difference. In episode 4, we go behind-the-scenes to learn why Pattern decided to build a brand in the cookware space. We hear where the Equal Parts name came from, the diverse range of inspiration behind the brand and discuss some of the challenges ahead for the team as they build a direct-to-consumer cookware brand.

Show notes: https://lp.buffer.com/breaking-brand/equal-parts