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In the highly competitive world of facility management, content marketing is critical for driving growth and success. But what skills are necessary for facility management leaders to create effective content?

In this episode, we cover the four essential content marketing skills that every facility management leader needs to master:

1. The Subject Matter Expert: Understand your target audience and become an expert on the topics that matter to them.
2. The Architect: Create a solid content strategy that aligns with your business goals and speaks to your audience.
3. The Creative: Develop engaging and visually appealing content that captures your audience's attention and leaves a lasting impression.
4. The Distributor: Promote your content through various channels to maximize reach and engagement.

Whether you're a seasoned marketer or new to the game, these essential content marketing skills will help you stand out from the crowd and drive growth for your facility management business. 

Tune in to this episode to learn more about each skill and how to master them.