In this episode of Creative Career Lab, host Ashwini Sakpal sits down with Shriraj Nair to delve into the world of motion design. Shriraj begins by explaining what motion design is and how it's utilized across various industries, from entertainment and advertising to user interfaces and digital marketing. He highlights how motion design brings visuals to life, creating engaging and dynamic content that captures audiences' attention.

Shriraj then breaks down the basic principles that every beginner should grasp, such as timing, pacing, and visual storytelling. He discusses the essential software and tools used in the field, including Adobe After Effects, offering recommendations for students looking to get started. To help beginners practice and refine their skills, Shriraj shares practical tips on learning motion design, emphasizing the importance of experimentation and continuous learning.

Finally, Shriraj provides examples of effective motion design in media and advertising, illustrating how well-executed motion graphics can elevate brand messaging and enhance viewer experience. This episode is a must-listen for anyone curious about exploring a career in motion design.