In this episode, Jay sits down with Brandon Carter, a.k.a King Keto, for an inspiring conversation. They share personal stories and memories from various cities they've lived in or visited, focusing on the unique challenges and dangers they faced. 

King Keto delves into his transition from in-person training to becoming a successful online fitness coach. They explore the crucial role of accountability in fitness and the significance of targeting a specific market, highlighting having a program for each demographic. They also exchange insights on the gendered nature of marketing in the personal care industry and the benefits of having a niche in online training. You’ll learn more as they 

Join Jay and King Keto on their discussion from fitness to fortitude, emphasizing hard work and determination in your personal endeavors in life. Tune in!

EPISODE HIGHLIGHTS

- King Keto’s life journey in Chicago 

- Music industry struggles and personal growth after tragedy 

- Online business training: how trial and error serve as key factors to success 

- The pivotal role of tracking macros and calorie intake for weight loss

- The importance of accountability and a comprehensive game plan 

- The value of having a niche in online training 

- On targeting specific demographics for fitness programs

- The importance of having testimonials 

- On navigating relationships, sex, and personal growth

- Jay and King Keto’s experiences with rodeo riding and military school

- Some safety concerns in New York and Chicago

- The importance of hard work and self-improvement in life

QUOTABLES 

“The motive is really about the why. Because you're not selling diet and exercise. You're selling a lifestyle. You're selling the dream.” — King Keto

GUEST RESOURCES

Brandon Carter / King Keto 

IG | @kingketo

RESOURCES

Jay Monopoly 

IG | @jay.monopoly