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4 Functions To A Headline That Will Create More Business Opportunities For Your IFM Company
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There are 4 main functions to a properly written headline. These functions have proven to deliver higher quality leads to your IFM business. And, eventually allow your sales team to close those leads.
However, if these 4 functions are not used correctly in your headline creation – you’ll loose every chance of even striking a conversation.
A headline is almost like your “elevator pitch”. If you can’t sum up what your business does in 30 seconds or less you’ll never get a follow up question.
Headlines are the same… but much shorter. If you can’t sum up what you do, who you serve, and how you do it… in under 10 words… well… you’re dead in the water.
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By Javier Lozano, Jr. - Chief Marketing OfficerSend us a text
There are 4 main functions to a properly written headline. These functions have proven to deliver higher quality leads to your IFM business. And, eventually allow your sales team to close those leads.
However, if these 4 functions are not used correctly in your headline creation – you’ll loose every chance of even striking a conversation.
A headline is almost like your “elevator pitch”. If you can’t sum up what your business does in 30 seconds or less you’ll never get a follow up question.
Headlines are the same… but much shorter. If you can’t sum up what you do, who you serve, and how you do it… in under 10 words… well… you’re dead in the water.