In this episode of The Proctor Podcast, Keira Proctor (Managing Director) is joined by Adam Salt (Head of Global Sales Modular Offsite) and Iain Fairnington (Technical Director) to explore generational attitudes toward the construction industry. Together, they discuss how different age groups approach careers in construction, the evolving expectations of the workforce, and how the industry is adapting to meet these changes. This episode offers valuable insights into the shifting dynamics shaping the future of construction.