Sabine Krieg knows the world of retail design like no other. She’s worked with brands like Louis Vuitton, Hugo Boss and Levi’s, and supported the very first adidas stores. Today, she advises international labels and serves as dean of the Retail Design program in Düsseldorf. In conversation with Loek Wermenbol, she shares her vision on timeless design, the pull of empty space, and why not every store needs to be a digital spectacle.

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