Welcome to the B2B in Flux podcast, where we dig into how marketing, sales, and buyers connect in today's B2B world, exploring what's working, what's broken, and what's evolving. This podcast is for marketers who want to understand the people and customers they are really selling to.

In this episode, we have a conversation with a real person on the buying committee. The guest is Kris Bondi, a CEO who has been involved in multiple technology and software negotiations. The discussion is practical, focusing on what buying looks like from a CEO's perspective and what vendors get right and wrong when trying to win over stakeholders in that position.