The Creative Visionary

4. How Storytelling Propels Your Brand Forward


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Your story is powerful. You know this, you've felt this but sometimes it's easy to forget. It's easy to get lost in the noise of social media.

Caroline believes wholeheartedly that everyone has a creative storyteller within. It lights her up to enable her clients to feel safe to be authentic, share their stories, and let their brand stories flow.

Click play and hear Caroline share tons of ideas and prompts to use when developing your personal brand stories. She describes how she can walk alongside you to bring out the most authentic and full expression of who you are as a business baddie. Her new offer, The Core, will 🤯in the most heart-centered, empowering way.

Telling your stories will align you with your ideal clients. This is the most expansive way you can grow your brand. Caroline shows you how through her own stories and journey.

Listen in to start unearthing your brand stories and start connecting today.

🔥🔥🔥 Here are three reasons why you should listen to this episode:
  1. How storytelling impacts everything in relation to your business.
  2. Caroline reveals her five personal brand stories.
  3. The number one thing to focus on when you are selling that will create more ease during your launches.

Learn more about The Core:

The Core: An intimate and activating 2-hour storytelling intensive to deeply connect you with your unique brand + mission so the world can finally hear your story.

Inside of THE CORE, you and I will bring your story to life in your brand. I will conduct an interview that unearths your stories, authenticity, and truth so we can easily infuse them into your Brand. We will reveal who you are and articulate what you do so we can take your people on a journey that leads them into your offers. This is an invitation to hear your own voice so that the world can hear it, too.

Here's what you get: a two-hour 1:1 session to unravel your story, private Voxer Coaching for a week of integration following our session, a content creation workshop + social media calendar, and a top-down brand audit to identify where your authenticity, story, and truth can shine through.

📘Resources
  • Caroline's Film In This Body
  • Don't miss an episode of the Creative Visionary Podcast
  • Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [02:32] The Core
  • Caroline shares with you the details of what you can expect when you join her newest offer, The Core.
  • She describes what the process specifically looks like.
[4:29] Sacred Storytellers
  • Meet your most aligned clients.
  • Tell your stories and energetically expand your business.

[4:38] Caroline Aylward: "Storytelling equals connection. And connection builds community. It builds a community that trusts you and that will reach your most aligned clients."

[06:44] Focus on Being You
  • Caroline gives ideas on how you can get started digging deep to share with the world who you are.
  • It's easy to give away our power and we often do without being aware of it.
  • Use Caroline's questions to empower you to create your incredible story.
[09:48] Stay In Your Lane 🚧
  • You are the only you. ← read that again.
  • The world needs to hear from and about you. Not someone else in your niche. Not that big name that people recognize. Y.O.U.
[13:15] Caroline Aylward, My Brand Stories
  • Caroline reveals her main brand stories.
  • She gives examples of how her stories work within her messaging and how that's helping to continue building her community.
[16:37] Make Them Feel
  • Anyone and everyone can tell.
  • Walk your potential clients through the experience you're offering. Make them feel the transformation they will go through.

[19:07] Caroline Aylward: "I noticed that that thought in my mind was just a story. And that I was bigger than that story."

[19:54] Worried You'll Run Out of Stories?
  • It's a common concern many people have.
  • Caroline lovingly calls b.s. on this.
  • Then explains why.

[20:08] Caroline Aylward: "You already embody the transformation that your work provides. Let people in on that embodiment. Show them. Live it."

[17:50] Being You = Permission To Be Them
  • Caroline speaks to stepping into being vulnerably, authentically you.
  • When you speak and share from your heart, people feel that. They connect with that.
  • That's when you give this unspoken permission to be themselves.

[22:19] Caroline Aylward: "When you share your authentic story, you create space for others to do the same… When someone sees a glimmer of themself in you, it gives them permission to be more of who they are."

I hope something landed with you in this episode of The Creative Visionary Podcast!

Caroline believes in you and knows you have a creative storyteller within. Are you ready to embrace yours?

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

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The Creative VisionaryBy Caroline Aylward