In Episode 4 of the Fort Worth Property Management Podcast, host Mason Arispe (Operations & Business Development Manager at 1st Choice Property Management) tackles one of the toughest decisions every landlord faces: When is the right time to raise rent - and how do you do it without losing a great tenant?

This episode goes deep into the real strategy behind rent increases, including:

✅ How to determine your true market rent

• Running local comps
• What active vs. successfully leased rentals mean
• How to measure the “delta gap” between current rent and market rent
  
  

✅ When you should raise rent — and when you absolutely shouldn’t

• Soft markets
• Major tenant hardships
• After big repairs
• Bad tenants you don’t want to keep
  
  

✅ Negotiation strategies that keep good tenants longer

• Offering longer lease terms
• Creative value-add upgrades
• When flexibility pays off more than a price increase
  
  

✅ How to communicate a rent increase the right way

Mason even gives you word-for-word email templates you can copy and paste when sending renewal notices — professional, empathetic, and highly effective.

🔎 Plus: A new recurring segment — Behind Closed Doors

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• Fort Worth market conditions
• Vacancy rates
• Company projects
• Marketing initiatives and winter prep