Martin Heitmann, a seasoned MedTech and innovation expert, joins Esh to discuss the challenges and opportunities in implementing digital solutions in the healthcare industry. He delves into the importance of understanding the needs of stakeholders, including physicians and patients, and how to navigate the resistance to change within the healthcare system. He also highlights the importance of integration and considerations for scalability, IT security, and usability in the design thinking process. Their conversation emphasizes the need for a strategic approach in prototyping and testing, and the importance of considering emotional and human factors in the decision-making process. They also touch on the challenges of scaling up a solution and the importance of staying current with technology developments.

Tune in for valuable insights on how to turn your digital healthcare solution into a reality.