How do you plan and strategize social media, while not being a marketing professional? Well, first of all, you need to have a plan. Performance marketeer and jazz promoter Dimitri Appel explains the ins and outs of organic and paid social media content, discusses strategy, and teaches host Arlette Hovinga a thing or two about online presence. Make the most of your follower count and tune in! 

For more advice for aspiring musicians, order Arlette Hovinga's book How To Build Relationships via ⁠⁠⁠this link⁠⁠⁠.