Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums plan their advertising for their 2024 holiday events. Political ads will flood the media market which will drive up ad costs.  And, many attractions are looking to increase attendance after record-setting years further. 

We discuss...

1. Buying non-preemptable ad inventory on TV and radio 
2. Using programmatic out-of-home to drive ticket sales on 'off nights'
3. How Pinterest can drive ticket sales in early November 
4. Using Influencer Marketing to set guest expectations when your attraction is at capacity 

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com