Finding your "why" in business, unicorn DNA, and what investors really want from entrepreneurs.
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JT and JW talk about the 3Ps: Passion, Purpose, Proficiency. What they are, why they matter, and why they won’t invest in founders who don’t have them. They look at how to get a founder to uncover and connect with the deeper “why” behind their business and how powerfully that serves them in the long run.