Joel is a former actor, men’s work facilitator, and podcast producer, and mission in life is to create a playful world of love and truth by dancing with the shadows. He grew up in Sweden without a clear masculine role model, harboring a ton of fear and disgust against manliness until he found the digital men’s group Storebror (Big brother). Today, he runs a media business aimed at healing and connecting humanity's potential for the greater good.

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