Today I’m talking with Johnathan Dane of Klient Boost, a PPC agency that works with SaaS startups to get them more trials and demos. Unlike other PPC agencies, Klient Boost understands that the conversion doesn’t happen when somebody clicks an ad, the conversion happens on the landing page, so they go the next step by creating highly optimized landing pages to get their clients the results the need. In this episode, Johnathan shares the common mistakes he sees SaaS startups making with PPC, how they can fix it, and the fundamental trait startups need to resist in order to succeed. If you think Facebook ads are dead, or don’t work for B2B, then you need to listen to this episode so Johnathan can set you straight. He’s also just hilarious to listen to.