Christina Del Villar, the author of a new marketing book Sway. Christina provides actionable strategies to listeners around B2B and SaaS marketing - peppered with relatable stories from her years in the trenches.

She is a twenty-five-year Silicon Valley go-to-market and marketing strategy expert. Using the GRIT marketing method, Christina helps B2B companies boost revenue growth by accelerating pipeline.

In this episode, Christina shares her thoughts and experiences on the 4 key elements for a b2b go to market strategy that drives growth. Insights she shares include:

• Why businesses do not have a proper b2b go to market strategy
• Why knowing your customers and their specific needs is a big part of your strategy
• If a b2b go to market strategy is the foundation then how do build out repeatable/recyclable processes and systems
• Why marketing should own the go to market strategy
• What is GRIT marketing and why use it
• Why use maps of influence
• Why Christina named the book SWAY
• Critical elements that companies need to tick off in order to have a viable b2b go to market strategy
• Should marketing own revenue
• and much much more ...