In this episode I talk a bit about Branding and how it relates to everything that you do. I focus on the importance of understanding the consumer journey.

4 - Know thyself and thy customer

http://www.ristrettotime.com This is not a step-by-step guide (buy a book for that)! This is a journey and I walk you through the situations you will face and show you how I did it, where I succeeded or messed up. If you dream of owning your own coffee shop, this podcast is for you! I started my own coffee shop from scratch, without having any experience -- just the dream! First time I made an espresso with a commercial espresso machine, was when I installed one at the shop. Listen up and subscribe. NEW EPISODES every Monday. Hit me up dollani-at-gmail-com

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4 - Know thyself and thy customer

4 - Know thyself and thy customer