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#4: Love Over Fear: Leading Through the Biggest Tech Shift with Brett A. Hurt
In this episode, Brett A. Hurt joins us for a wide-ranging masterclass on what’s about to break in go-to-market — as AI agents begin to replace web browsers, rewrite “search,” and fundamentally change how companies reach customers.
Drawing on decades building and scaling category-defining software companies — and most recently leading data.world through its acquisition by ServiceNow — Brett explains why enterprises are stuck in fear and inertia, how to rebuild customer acquisition for an agent-driven world, and why “leading through love” is a competitive advantage in periods of massive change.
You’ll hear stories and frameworks — including:
- Why the web browser era is ending and “agents acting on your behalf” are beginning
- The new SEO race: how brands get discovered when humans aren’t clicking
- Why GenAI adoption stalls in the enterprise (fear, incentives, governance, and change resistance)
- A practical model for creating internal pull: identifying “builders,” removing bottlenecks, and automating low-leverage work
- How AI can drive margin expansion and unlock more creativity in teams — if leaders push for capability, not compliance
- What personalization should look like now (and why most outreach is getting worse, not better)
- Brett’s bigger thesis: why our biggest risk isn’t the tech — it’s the fear-based mindset that controls how we use it
It’s a candid conversation for founders, operators, revenue leaders, and executives trying to stay relevant — and win — as the customer journey becomes automated.
About Brett Hurt:
Brett A. Hurt is a serial entrepreneur, investor, and author based in Austin. He founded Coremetrics (web analytics), acquired by IBM in 2010, and co-founded Bazaarvoice, which he led as CEO through its 2012 IPO and subsequent growth. He later co-founded and served as CEO of data.world (data catalog and governance), which ServiceNow agreed to acquire in 2025. Brett is the creator of The Entrepreneur’s Essentials and directs proceeds to support female entrepreneurs at UT Austin’s Kendra Scott Women’s Entrepreneurial Leadership Institute. He also hosts the Love Conquers Fear podcast and leads the Love Conquers Fear holding company focused on technology, consciousness, and the “Age of Abundance for All.”
Brett A. Hurt on Linkedin
Brett’s podcast: Love Conquers Fear
Tony Capasso on Linkedin
OnProfit Website
Revenue Dilemma Website
The Revenue Dilemma on Linkedin
The Revenue Dilemma on Youtube, Spotify, Apple
View all episodes
By Tony CapassoIn this episode, Brett A. Hurt joins us for a wide-ranging masterclass on what’s about to break in go-to-market — as AI agents begin to replace web browsers, rewrite “search,” and fundamentally change how companies reach customers.
Drawing on decades building and scaling category-defining software companies — and most recently leading data.world through its acquisition by ServiceNow — Brett explains why enterprises are stuck in fear and inertia, how to rebuild customer acquisition for an agent-driven world, and why “leading through love” is a competitive advantage in periods of massive change.
You’ll hear stories and frameworks — including:
- Why the web browser era is ending and “agents acting on your behalf” are beginning
- The new SEO race: how brands get discovered when humans aren’t clicking
- Why GenAI adoption stalls in the enterprise (fear, incentives, governance, and change resistance)
- A practical model for creating internal pull: identifying “builders,” removing bottlenecks, and automating low-leverage work
- How AI can drive margin expansion and unlock more creativity in teams — if leaders push for capability, not compliance
- What personalization should look like now (and why most outreach is getting worse, not better)
- Brett’s bigger thesis: why our biggest risk isn’t the tech — it’s the fear-based mindset that controls how we use it
It’s a candid conversation for founders, operators, revenue leaders, and executives trying to stay relevant — and win — as the customer journey becomes automated.
About Brett Hurt:
Brett A. Hurt is a serial entrepreneur, investor, and author based in Austin. He founded Coremetrics (web analytics), acquired by IBM in 2010, and co-founded Bazaarvoice, which he led as CEO through its 2012 IPO and subsequent growth. He later co-founded and served as CEO of data.world (data catalog and governance), which ServiceNow agreed to acquire in 2025. Brett is the creator of The Entrepreneur’s Essentials and directs proceeds to support female entrepreneurs at UT Austin’s Kendra Scott Women’s Entrepreneurial Leadership Institute. He also hosts the Love Conquers Fear podcast and leads the Love Conquers Fear holding company focused on technology, consciousness, and the “Age of Abundance for All.”
Brett A. Hurt on Linkedin
Brett’s podcast: Love Conquers Fear
Tony Capasso on Linkedin
OnProfit Website
Revenue Dilemma Website
The Revenue Dilemma on Linkedin
The Revenue Dilemma on Youtube, Spotify, Apple