The question I get asked time and time again is — "What should I charge for my products because I need to make more money?"

I hate to be the bearer of bad news but you need to know that making more money does NOT start with pricing.

The nature of personal taste and the costs associated with offering your shoppers the right number of customer choices make the simplicity of finding "the right price" very, very difficult. Let me explain to you what you need to know and WHY so that you can begin asking quality questions and start making more money.

As you listen to this podcast episode I want you to pay special attention to a few key concepts that impact small- and medium-sized businesses (SMBs).

• The one thing that makes it difficult to run a profitable retail business or inventory-based brand
• Merchant Method's Four Pillars of Merchandising — a must-know for indie retailers and makers
• Learn the critical roles of each merchandising pillar and how it plays out in your business
• Understand the difference between running a business and running an inventory-based brand

After you've listened, it's time to take action!

Join my FREE podcast community at MerchantMethod.com/RetailShift. This is where the real conversations and retail shifts happen. When you join you'll learn how to improve your business AND meet indie retailers and makers just like you.

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