In Episode 4 of The 255, we’re diving into one of the most critical multipliers in business: Leads. Arnold Shields breaks down what leads really are, how to measure them across different industries, and why generating consistent, high-quality leads is essential for sustainable business growth.

Discover how small, consistent increases in leads can create exponential growth, whether you run an e-commerce store, service business, or anything in between. Arnold shares practical strategies for lead generation, from optimizing Amazon sessions to evergreen methods like content marketing, SEO, and email campaigns.

You’ll also learn how to spot lead generation problems, build a reliable lead system, and move leads through the funnel toward conversion. Packed with actionable insights and examples, this episode is your ultimate guide to creating a steady flow of potential customers.

Tune in, and take the first step to building an evergreen lead generation strategy that works for your business! Don’t forget to subscribe and stay updated as we continue exploring the 255 Framework.