#030 - Today I am speaking with Maura Fitzpatrick.  Maura is a nonprofit consultant, specializing in brand messaging and marketing strategy for nonprofit founders.  Her superpower is helping nonprofits communicate their mission in a way that feels authentic to them and compelling to their donors, service users, and volunteers.

Maura says that one of the keys to effective branding and marketing is developing personas for your target audience - your audience should feel like you’re talking to them.  Maura smartly tells us:

“...if you’re for everyone, you’re for no one”.

Check out Maura’s services on her website -
https://www.maurafitzpatrick.com/#Services

The key takeaways from my discussion with Maura are:

#1 Avoid mission creep - focus on one thing you're doing and do it well before you start expanding;

#2 Who's your target audience like specifically, an actual person or persona - if you’re for everyone, you’re for no one;

#3 Most of your content should not be asking for donations. Most of your content should be establishing authority as the expert in what you're doing; AND

#4 You have to build trust and credibility with your community, and that takes branding and marketing.

Check out Groupfinity.com for the show notes and links for this episode.