This is part one of our series on the great packaging pileup: finding better ways to wrap up our goods. How can businesses improve their approach to packaging, maximising its value and eliminating waste?

• The concrete realities of packaging
• When 'eco-friendly' backfires: the cautionary tale of the plastic bag
• How Heinz redesigned their squeezy ketchup bottle lid to make it recyclable
• Beauty brand Kester Black's approach to packaging
• Seeing the whole story with life cycle assessments
• Practical advice for getting started

In this episode, we look at the concrete realities of packaging, hear a cautionary tale about the humble plastic carrier bag, and look at a case study about Heinz ketchup bottles. We examine one framework - the life cycle assessment - and share some practical advice to businesses getting started on improving their packaging. Featuring insights from interviewed guests Anna Ross (Kester Black) and Monica Becker (Cradle to Cradle Products Innovation Institute).

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