In this episode, we have a special guest joining us to delve into the world of real estate branding. David sits down with his friend and fellow realtor, Paul Johnson, to discuss how to build a strong brand in the industry and generate leads effectively. Paul, who has been in the business since 2003 and specializes in the vibrant Portland market, shares his insights and strategies in creating his own successful brand, Urban View. From intentional differentiation to targeted SEO, Paul's approach has yielded impressive results. So, whether you're a seasoned real estate professional or just starting out, you won't want to miss this valuable conversation on building your real estate brand with Paul Johnson.  

In this episode, we talk about:

- Being intentional with branding and real estate

- Ranking through marketing strategies, research, and testing

- How much time he spends on website maintenance

- His gross revenue from his strategies

- Being a family man, and a leader, and a mentor

- Chasing the "shiny object" and implementation

- Lead generation & marketing

and many more...

Let's connect + be friends:

Paul Johnson - https://www.instagram.com/thisispauljohnson/

https://urbanvue.com/

David Caldwell - https://www.instagram.com/davidccaldwell/

https://linktr.ee/davidccaldwell

David Caldwell is a licensed real estate broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp. 

Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew.