If your coaching, consulting or small business doesn't stand out, you'll get lost in the noise of your industry.

Like it or not, some products and services naturally have a lot more competition than others.

Even if you have a high-quality offering, it can be surprisingly easy for it to get lost among a sea of similar competitors.

When trying to gain the attention (and dollars) of your target audience, positioning your product or service as a competitive offer is often key to standing out.

With a unique value proposition, you can make your offer that much more appealing to your potential customers.

While the exact “recipe” for a competitive offer can vary based on the product or service you’re selling, the right combination, custom-tailored to your audience, will help you gain major headway in your niche.

Here are four key ingredients.