Each week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a Georgia journalist.

This week, we talk with Dawn White, a reporter with WXIA TV / 11Alive in Atlanta. 

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media, an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match, a service that connects Atlanta journalists with local experts.