Selling isn’t easy, but maybe there are some things that are easier to sell than others, like, say, a robotic arm. But don’t tell that to Ben Toskey, President of MOTIVE Robotics in Minneapolis.

MOTIVE focuses on delivering turnkey robotics for material handling applications. More simply put, they help companies that handle any form of materials move the materials around a factory with less human effort.

We love the intentional way Ben sells his product. Industrial companies tend to be product-focused and they hyper focus on selling features and benefits, but Ben’s company hits a different note. They think with the end in mind: the desired outcome. Top of mind are the goals of the customer and how his solution could help them achieve those goals.