There's always a misconception when it comes to developing a strategy, companies always think that strategy is more about sending out PowerPoint slides and Excel spreadsheets. Or it might be just a document that's only developed once at the beginning of the year to be presented to the board to justify certain financial investments. Still, in reality, strategy is more of a process that has to be embedded inside the system of every organisation that wants to position itself as a significant player in the market. In this episode of "IN Practice Podcast" we will explore the four reasons why companies struggle with strategy execution. This episode was created based on expert opinions, inputs, and insights on the most recent trends and best practices in formulating and executing strategies, shared by Mazin Abusin, a strategy and change management expert in leading public and private sector strategic initiatives in the government of Sudan, the private and public sectors in the UAE, and the development and public sectors in Egypt.