“If you can’t tie what you do to business impact, you’ll be the first one asked to leave. ROI isn’t a luxury, it’s survival.” - Ruchi Saini

Most enablement teams in India are doing a lot.

The question isn’t “Are we doing enough?” It’s: “Are we doing what matters to impact revenue?”

I sat down with Ruchi Saini (Whatfix, RES India) to talk about what enablement needs to get right in 2025 - especially in India, where headcount pressure, AI, and a lack of clarity on how to confidently communicate ROI are all hitting at once.

We covered:

✅ Why enablement in India is still seen as a support function, not a strategic driver

✅ How failing to speak the language of leadership puts careers and budgets at risk

✅ Why AI is replacing low-value tasks—and what enablers must do to stay relevant

✅ The hard question every enabler must ask: Would the business care if my team disappeared tomorrow?