Sarah Penna is one of our most successful and insightful friends, and her newfound motherhood has provided even more insight. She tells us about the challenges of being acquired by Dreamworks and becoming a mother at the same damn time, and drops some priceless knowledge on the reality of online content and marketing. Sarah KILLS it. Don’t sleep on this episode.

 

3:25 Jacob and Sarah’s relationship 

     Philip DeFranco

5:13 Big Frame launched 

     http://www.bigfra.me/

9:24 Pioneering a business in YouTubers

     “Let me take on the nitty gritty… you focus on creative”

10:19 Partnering with Steve Raymond 

     Digitour - http://www.thedigitour.com/

12:55 1st YouTuber lost to shooting 

     A loss of innocence

     http://mashable.com/2016/06/11/christina-grimmie-shot-dead-florida/#EqfmbJquzaqG

16:30 “Hey Guys” 

     Supercuts

     https://youtu.be/wtd5J0QPFCo

20:22 Early days of Current

     https://en.wikipedia.org/wiki/Current_TV 

21:24 Managing Snooki and Jwoww’s YouTube accounts 

     Yung Mommy

     https://youtu.be/zp5pW-27tJU

24:09 Big Frame/Working with Steve Rayond 

33:51 The challenges of working with talent 

36:54 Income and opportunities for YouTubers- then and now 

38:21 What is YouTube Red?

     https://www.youtube.com/red 

43:34 “Ive reached the top and had to stop, and that’s what’s bothering me” 

52:34 How Vine changed the world of film making 

59:27 Selling a company before 30/Becoming a mom 

1:09:04 Shay Carl and Tim Ferriss podcast

     http://fourhourworkweek.com/2016/06/27/shay-carl/

1:23:34 What it means to sell a company

     Extreme Ownership

     https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2

1:38:313 Awestruck- “We like being domestic but we’re not afraid to order takeout”

     https://www.youtube.com/channel/UCalcFcqOC_UdfxQAPHhwOqg

1:53:34 Why to use an influencer in brand marketing?/Evolution of brand marketing

2:00:59 Sarah’s future in new media

 

IG and Twitter- @sarah_penna

Snapchat- mrspenna