Marketing Made Me Do It

#4: Scarcity Marketing Made Me Do It


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Have you fallen victim to messaging like one-time-offer, last chance, don’t miss out, when it’s gone, it’s gone, only on sale for 24 hours? If so, this episode is for you!


In this episode of Marketing Made Me Do It, we're diving into the way scarcity marketing impacts our purchasing behavior and plays into the psychological phenomenon of FOMO (the fear of missing out). Tune in as we discuss and give real-life examples of the four types of scarcity marketing:

  • Exclusivity
  • Rarity 
  • Urgency 
  • Excess Demand
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    Marketing Made Me Do ItBy Silvia Dieter & Sydney Bingham