CRO Live Hour

#4 – Split Testing Limitations, Inconclusive A/B Testing Results, Copying Competitors, Predictive Analytics In E-Commerce


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In this episode, Khalid and Simbar answer various questions relating to CRO. Here are some of the questions we tackle in this episode: 

What are the limitations of split testing?
How do you interpret the results of an A/B test that's inconclusive?
Should you always be testing? And how long should you be running tests?
Should you copy your competitors' A/B tests?
What's the importance of predictive analytics in e-commerce?

QUESTIONHave a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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CRO Live HourBy Khalid & Simbar