Data-driven is the buzzword of the day—but what are the strategies that separate top-tier, data-driven companies from the rest? From chaotic, one-off tests to fully automated systems, we share the four stages that drive scalable growth, speed up learning, and make decision-making a breeze.

In this episode, Lukas Goetz-Weiss, joins Ryan Lucht to explore each maturity stage, the common roadblocks, and the practical steps any business can take to level up.

In this Episode:

1. Why most companies start with isolated, intuition-driven tests and the pitfalls of this chaotic approach.
2. Why companies gain structure but struggle with resource bottlenecks and decision-making delays.
3. How to build trust in experiment results, empower teams, and avoid pitfalls like p-hacking and underpowered tests.
4. Examples of companies that turn experimentation into a seamless, strategic advantage.