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4: Stefan Nöthen – Hamburg – Why credibility is crucial
Stefan Nöthen is Head of Strategy & Brand Management, Hamburg Marketing.
This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world.
For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018).
Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.
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By UPStefan Nöthen is Head of Strategy & Brand Management, Hamburg Marketing.
This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world.
For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018).
Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.