Marketing rule #1: If you’re marketing to everything, you’re marketing to no one.   Similarly if you’re trying to solve too many problems, you’re solving no problems.   One of the biggest factors in your success as a business owner is how well you’ve nailed down your niche and the target audience you’re looking to serve.    By niching down, this allows you to be focused and clear with your message and content, as well as set your business up for success by eliminating your competition.   In this episode of Biz & Booze, I’m going to be taking you through my 4-step process for doing this, including a free guide, so you can take action right away.   EPISODE FREEBIES: www.lauramarkz.com/niche    BIZ & BOOZE FB COMMUNITY: www.facebook.com/groups/bizandbooze   BIZ & BOOZE SHOW NOTES: www.lauramarkz.com/46