As a creative entrepreneur, you’re full of ideas – new products, services, and offers that can help grow revenue, impact, and serve more people. A big proponent of building your business is having a signature service, but it’s also a great idea to have complementary offers. However, we’re faced with the difficulty of making these ideas happen because we can’t find the time and we’re not sure if anyone will be interested.

There are two things that hold us back from actually working on our ideas and creating offers. One is that we tend to over-complicate it, and another is our mindset that the first time has to be perfect. So we end up never launching our new ideas. 

For this week’s episode, I’ll be walking you through the 4 steps of beta testing a new offer in your business. Whenever we create new things in business, we need to go through a beta testing process. This is where you create an offer to test on your clients, asking for their feedback and refining the offer so you can decide whether or not you’ll be keeping it as part of your business. Doing this makes it easier for you to launch new things and empowers you so you can make more money and serve more people.

Whether you’re brand new in business, still figuring out what your signature offer should be, or have an established signature service and want to test new offers, these 4 steps will help you beta test new offers in your business:

1. Market research
2. Outline the basics of the offering
3. Minimum viable marketing plan 
4. Debrief

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