Sign up to save your podcasts
Or
Share 4 Steps To Create The Omnipresent Content Marketing Strategy
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
4 Steps To Create The Omnipresent Content Marketing Strategy
👤Want To Connect? Add Me On Facebook ➡ https://www.facebook.com/dbhmatt
⏳No Time To Watch? I Packed The Value From All My Vids Into One Free Training ➡ https://www.laker.io/
🤑Don't Work Alone! Connect Closer & Discuss Your Business Issues With Me, Ex-Google Manager & Other Online Industry Leaders Every Day, Inside The Private Community Of Entrepreneurs Called Tribal Mastermind ➡ https://www.tribalmastermind.com/
The general aim is simple: You want to maximize the X number of visits on your pages and the conversion rate (by your target audience). You can do it by maximizing the quality of your content, targetting the right people and of course by maximizing the frequency of showing your content.
. 1Maximizing the frequency of showing your content
You start with understanding the lifestyle of your customer avatar. What time do they wake up, and what up to they open first right after they open their eyes? Do they poop at work or at home? What app do they use as they are enjoying their time in a toilet? Wait...what? Yes. It sounds like a joke but common sense is a serious part of your customer avatar analysis. 42% of smartphone users use their phones while in a toilet. Ok... I made that number up, but it kind of makes sense, right? Here is what a day of my customer avatar (the subject) looks like:
-Wake up and check their Facebook messenger
-Breakfast while checking their Facebook feed
- iTunes Podcasts/ Spotify/ SoundCloud while on the way to their work/university
- Check E-Mail as a first thing at work
- Check Linkedin messages and feed to procrastinate and avoid working
- Go to the toilet and take their smartphone with them, answer Whatsapp messages and check Instagram
- Go home and go to sleep while watching YouTube on their iPad before they fall asleep
We've now discovered locations where we can establish report (create touchpoints) with the subject. This means that every day I should:
- Post on Facebook
- Post a podcast on iTunes, SoundCloud, and Spotify
- Send an e-mail to the list
- Post on LinkedIn
- Post on Instagram
- Publish a YouTube video
There are two ways to do it. One is to constantly create new content - it helps to stay relevant and on the cutting edge. The second one is to automate content marketing.
Post on Facebook → Run Facebook Ads using the most converting posts. Therefore you no longer need to create new videos to attract the audience to your posts. However, you will still need to write posts to keep your content relevant.
Post a podcast on iTunes, SoundCloud, and Spotify → Convert all your videos into podcasts
Send an e-mail to the list → Create E-Mail automation that every new subscriber is signed up for. Create a daily e-mail that sends them value. Never create a new e-mail without adding it to the automation. Therefore you're building an infinite stream of content ♾
Post on LinkedIn → Copy all YouTube and Facebook content to LinkedIn. Use bots to constantly add new audience (check if it's still allowed, however).
Post on Instagram → Repurpose your content to Instagram by chopping off the best part of your video (posts). You can try what people enjoyed by using YouTube analytics, tools like HotJar or simply by reading comments and understanding what do people resonate with the most.
Publish a YouTube video → Run YouTube Ads using the most converting videos. Therefore you no longer need to create new videos to attract the audience to your channel. However, you will still need to make videos to keep your content relevant.
View all episodes
By Matt Laker👤Want To Connect? Add Me On Facebook ➡ https://www.facebook.com/dbhmatt
⏳No Time To Watch? I Packed The Value From All My Vids Into One Free Training ➡ https://www.laker.io/
🤑Don't Work Alone! Connect Closer & Discuss Your Business Issues With Me, Ex-Google Manager & Other Online Industry Leaders Every Day, Inside The Private Community Of Entrepreneurs Called Tribal Mastermind ➡ https://www.tribalmastermind.com/
The general aim is simple: You want to maximize the X number of visits on your pages and the conversion rate (by your target audience). You can do it by maximizing the quality of your content, targetting the right people and of course by maximizing the frequency of showing your content.
. 1Maximizing the frequency of showing your content
You start with understanding the lifestyle of your customer avatar. What time do they wake up, and what up to they open first right after they open their eyes? Do they poop at work or at home? What app do they use as they are enjoying their time in a toilet? Wait...what? Yes. It sounds like a joke but common sense is a serious part of your customer avatar analysis. 42% of smartphone users use their phones while in a toilet. Ok... I made that number up, but it kind of makes sense, right? Here is what a day of my customer avatar (the subject) looks like:
-Wake up and check their Facebook messenger
-Breakfast while checking their Facebook feed
- iTunes Podcasts/ Spotify/ SoundCloud while on the way to their work/university
- Check E-Mail as a first thing at work
- Check Linkedin messages and feed to procrastinate and avoid working
- Go to the toilet and take their smartphone with them, answer Whatsapp messages and check Instagram
- Go home and go to sleep while watching YouTube on their iPad before they fall asleep
We've now discovered locations where we can establish report (create touchpoints) with the subject. This means that every day I should:
- Post on Facebook
- Post a podcast on iTunes, SoundCloud, and Spotify
- Send an e-mail to the list
- Post on LinkedIn
- Post on Instagram
- Publish a YouTube video
There are two ways to do it. One is to constantly create new content - it helps to stay relevant and on the cutting edge. The second one is to automate content marketing.
Post on Facebook → Run Facebook Ads using the most converting posts. Therefore you no longer need to create new videos to attract the audience to your posts. However, you will still need to write posts to keep your content relevant.
Post a podcast on iTunes, SoundCloud, and Spotify → Convert all your videos into podcasts
Send an e-mail to the list → Create E-Mail automation that every new subscriber is signed up for. Create a daily e-mail that sends them value. Never create a new e-mail without adding it to the automation. Therefore you're building an infinite stream of content ♾
Post on LinkedIn → Copy all YouTube and Facebook content to LinkedIn. Use bots to constantly add new audience (check if it's still allowed, however).
Post on Instagram → Repurpose your content to Instagram by chopping off the best part of your video (posts). You can try what people enjoyed by using YouTube analytics, tools like HotJar or simply by reading comments and understanding what do people resonate with the most.
Publish a YouTube video → Run YouTube Ads using the most converting videos. Therefore you no longer need to create new videos to attract the audience to your channel. However, you will still need to make videos to keep your content relevant.