Sometimes, people can say and do everything right during the interview. But when it comes to the actual job, they perform poorly. This issue is especially relevant when hiring marketing professionals, for one big reason: Marketers are usually very good at marketing themselves. Since most marketers can talk the talk, it’s critical to use your hiring process to find marketers who can also walk the walk. In this video, we discuss the 4 steps you can take for recruiting marketing rock stars.

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