Cold calling is dead. Cold Calling is alive. Cold calling is dead and alive …like Schroedinger’s cat. 

Sales commentators have called time on cold-calling in more articles and posts than I can remember.

Dead or alive…cold calling is still working…it doesn’t mean haphazardly calling random people and hoping someone says yes to you.

It does mean giving some thought to whom you’re calling, whats in it for them and how you’re going to shape that call.

Today’s guest Armand Farrokh is Director of Sales at Carta in the San Francisco Bay Area helping companies, investors, law firms, and employees manage equity.

Armand leads a team of 30 SDRs and 3 Managers and as you’ll hear..he pays close attention to coaching his sales people make better cold calls.

Check out today’s episode right now!